Purple Toning Hair Mask by Goldilocks Goods

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Good for your hair. Good for the planet.
banish brassiness • naturally purple • moisturizing

For blonde, platinum and silver hair. No one knows blonde like Goldilocks. Keep your salon fresh locks without sacrificing the planet. Formulated with purple pea flower, purple potato powder, oat proteins and tucuma butter to keep your hair hydrated and toned. 

• no synthetic dyes
• paraben free
• phthalate free
• natural ingredients
• plastic free
• scented with papaya and mango extracts
• not tested on animals - just our team of mermaids!

Goldilocks owner, Amy Hall, has been blonde all her life (in case you couldn't tell from the name of the business). Using purple shampoo has been a necessary evil in her low-waste haircare routine. For years she had been looking for a plastic-free alternative. With no avail, she decided to take matters into her own hands - and take it one step further. Not only is this purple hair mask plastic free, it is also free of any synthetic dyes, so you can feel good about what's going on your scalp and down the drain.


Apply to clean, wet hair. Disperse evenly with fingers or wide tooth comb. Let sit for at least 2 minutes. Rinse. We recommend using a test strand to determine the optimal time to let the mask sit for your specific hair type, colour and desired results. 


Purple Pea Flower: Naturally purple. Strengthens hair follicles and stimulates scalp.

Purple Sweet Potato: A rich source of antioxidants, vitamin C & beta carotene. Helps to keep hair strong and healthy. 

Tucuma Butter: Having a silicone-like behaviour, tucuma is unusually rich in lauric, myristic and oleic acids; it is thus considered to have excellent emollient.

Argan Oil: Easily absorbed by the hair. Provides nourishment and shine.

Macadamia Oil: Provides nourishment for dry, damaged hair.

Oat Protein: Moisture binding. Forms a light, shiny flexible film which dries with almost no tack.

Silk Amino Acids: Moisture binding. For hair, this results in increased flexibility and manageability, leaving a soft, natural look.

Mango + Papaya Fruit Extract: Natural scent.

Botanical Complex: Peppermint, Horsetail, Nettle, Melissa and Yucca extracts are stimulating and toning for the scalp, hair and skin.

Honeyquat: A conditioning, moisturizing agent made from honey.

150ml (5 fl. oz.)